Many times throughout my career as an agent and now as a broker, an agent will come to me and ask “How does he/she do it? How did they become a top agent? How do they make it seem so effortless?” or the absolute best one “what is their secret?”
I always take a small pause and smile. I then proceed to ask a question in return…..”Do you think they are really selling real estate?” The response to my question is almost always: “What do you mean?”
Make no mistake these agents are not pushing the sale of houses. A successful real estate sale comes from the end result of a buyer and or seller client trusting your knowledge and expertise. It comes from you being the trusting resource to the information they require to make a knowledgeable decision. It comes from the client having absolute confidence that you care about them first. There is also another true constant in these success stories. They are individuals that exemplify a high level of dedication to their profession, their career, have a business owner mindset, have a client first mentality and never compromise their integrity and reputation. They never focus on eating the slice and losing the loaf. They believe in and know that Karma could bite them you know where. They also understand that when they open their mouth to make a statement, they are representatives of our industry and they may very well be assisting or hindering the image of our profession and or their colleagues within their brokerage. Their priorities and intentions are aligned and they autograph their work! Because of all the above, clients and referrals are attracted to them and we all obviously interpret this as success.
I always share a quote that I internalized at the beginning of my career over 24 years ago and attribute my personal success to. “You have to do 100 good things for 1 person to find out but only 1 bad thing for 100 to find out”
So what are you really selling? It really isn’t a secret. The most valuable asset in the world……….Your Reputation!
RE/MAX Ultimate Realty Inc., Brokerage