Are you promoting your real estate business with email marketing? As of July 1, 2017 there have been some very positive changes with CASL (the Canadian Anti-Spam Law) for commercial realtors. The positive changes concern CASL’s Implied Consent provision and mean great news for any agents doing Business To Business (B2B) email marketing.
Included in the updated CASL Implied Consent provision are new rules concerning Conspicuously Published Emails. Per CASL, you can still legally do unsolicited email marketing to anyone who has publicly published their email address online, provided all of the following 3 conditions are met. Those 3 conditions are: [Read more…]