You’re probably thinking what does a MOP have to do with real estate. I can assure you that sweeping floors is definitely not the type of MOP I was referring to or thinking of. I was recently speaking to a top producer that I have a great deal of respect for and continue to be impressed with the volume and dominance in the market. It reminds me that to be able to operate at that level and beyond, systems are necessary.
The letters M.O.P. stand for Marketing Operation Procedure. This Operations Manual is very similar to what any successful business would have to outline to all team members, exactly what you do and how to deal with Buyers and Sellers in the Real Estate Business. It is the blueprint to eliminate errors in performance and we provide a copy of this Manual to all our Team Leaders as well as our agents of our coaching program.
In the M.O.P., it also includes a M.A.P. or otherwise known as a Marketing Action Plan(s). When listing a property for sale, it is designed into a computer program and attached to the inside of the property folder to make sure that the execution of all marketing efforts are completed as per plan to achieve results. Once the property is sold, we then apply the After Sale Plan. Even if you have a Buyer client, you apply the Working with a Buyer Plan and Buyer Sold Plan. As you can see, it’s all about systems and these are type of action plans I executed on an automatic basis to keep me organized and focussed.
It amazes me just how many Realtors “wing it” and don’t have a consistent plan. Can you imagine an airline pilot not following a checklist from departure to arrival. It can call for a very bumpy and scary ride for your passengers. How many referrals would you get after that type of ride. Our clients trust us with their homes, their financial well being and we must do everything possible to protect them. Being successful begins with being organized and having a plan. It’s a great start!
Tim Syrianos
RE/MAX Ultimate Realty Inc., Brokerage
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